Link Building for dummies

Link Popularity refers to the number of links pointing to your site from other sites on the Web. Search engine robots (spiders) follow the backlinks between websites. The more backlinks you have, the more often robots will visit your site. Many search engines count backlinks to your website as votes for you. They assume that if lots of websites link to your site it must be a relevant website and of high quality.

So building links is important factors in getting top placements in search engines.
Building links through reciprocal link exchanges is a simple. There are many millions of link sites on the net, offering you to put a link on their site for a back link on your site. On big weblinks site like wenlinks.no you can get your link out for free. More backlinks to your site will help you increase your traffic significantly, improve your visibility in the search engines and save you a lot of advertising money. To start, just search google for "free link directory", you will get many hundreds of thousand hits. Now that you have find websites to link with, you have to make a link request. Almost every link directory have a submit link page. Just fill out the submit form, put a reciprocal link on your site, and wait on those link requests. As you can see, that the largest drawback building link popularity properly is time. For best search engine results your backlinks should come from related pages. So if you are a webmaster of a directory site, you like to get backlinks from other directory sites. Another thing to think of is that your backlinks comes from "good neighborhood". Don’t have a backlinks from adult sites if you run a car website. Such sites are known to spam very much.

Write and send a testimonial to your web host, web designer, web developer and SEO. They probably publish it at their site and link to you. Send a comment to your favorite sites and have your name and link at the bottom of it. Write an article. Their are very many sits to submit articles to. Put your name and website adress at the bottom, and you have a free link
Don't expect to grow your link popularity overnight. But you force yourself to spend a couple hours a week on link building, you will se results.
If time constraints keep you from link building, consider outsourcing your link popularity work. You may find it is not cost effective to do, but make sure any firm you hire follows good link building practices. Ask for referans.
So think of link building as a long-term investment in your site. Put a little time to improve your linking today to insure a good search engine ranking in the future.