Learn the Best SEO Help and Tips in the Pittsburgh Area

SEO, or search engine optimization, is a somewhat new Internet-related field that deals with online marketing. A SEO company combines the use of targeted keywords, SEO copywriting and external link building to help Internet search engines find and index your site. SEO marketing is a growing field of business, and many Pennsylvania colleges and technical schools now offer SEO training degrees in Pittsburgh.

There are many different components that make up effective search engine optimization. Simply using one or two of them will help your site, but combining several SEO marketing techniques is much more effective.

• Produce great content. Writing engaging content that is both keyword-friendly and interesting to your readers helps people find your site. It also keeps viewers returning to your site for more information. An SEO business should strive to produce the best and most captivating material.


• Avoid keyword stuffing. Using too many keywords together may get your site flagged or banned by Google search robots. It may initially boost your rankings for a temporary period of time, but this black-hat SEO technique will ultimately hurt your page. This is a basic rule of SEO training.


• Be specific. Using specific phrases that are closely targeted to your audience is more effective than being vague or too general. “Star Wars fan” is much better than “Star Wars.”


• Look for ways to build external links. Seek out Web sites with high page rankings and ask the site’s moderator if you can exchange links. Google bots rate links according to the value of their page rank, so having dozens of links from a site with a low page rank or lots of spam won’t help your site.


• Produce original material. An SEO business should never steal content from other Web sites. It also helps if your blog or Web site has original content that is somewhat unique and of interest to readers.


• Use social bookmarking sites. Social bookmarking sites like Bringr, Digg and and Propeller help advertise your site to thousands of Web viewers.


• Comment on DoFollow blogs. A Pittsburgh SEO company can increase rankings by commenting on DoFollow blogs, which helps increase links to a site.


• Link to related sites. If your site is about video games, you should attempt to link to other sites that discuss the same topic.


• Build your links slowly. Google may suspect that you are cheating if you suddenly obtain hundreds of links in a short span of time. You should also stay away from purchasing links.


• Add new content on a regular basis. Readers will not come back if you only add one new entry every few months. Most people do not have the time to be full-time bloggers, but adding one or two quality entries a week is more effective than writing daily entries that only consist of a few sentences.


• Make your content the right length. Ideally, each of your Web pages should be no less than 350 words.