Saturday, October 3, 2009

How to Choose the Right Domain Name

Domain name is the web address of your site, which generally follows with a www. We can mention an example of this which is also a well reputed domain name is www.amazon.com.

How is a good domain name created?

The web address of your site should, by no means, be a difficult one to write or remember. It is supposed to be an aid, not a barrier. Well, for a domain name, you can definitely consider your companys name but at the same time, you can have a bias towards a phrase that promotes your own identity and your offerings.

Also, make sure not to be too opinionated about your domain name. Ask others if they find it good, and make note of others reactions to your domain name.

While registering a domain name that your main company website will use, I will indicate certain things that you should avoid:

1. Avoid using any hyphens in the domain name since it increases the chances of the domain name being forgotten by people while they type it in their browsers, or even while they want to send you an email.

2. Keep digits away from your domain name. For example, if your website is www.86.com, then you would have to tell everyone that its 86 and not eighty six or eighty-six. This is troublesome.

Now, its my turn to point out some positive things with regard to your domain name:

1. Well, though not necessary, it is better to use .com as a part of your domain name. You will get to see that people often forget addresses that end in .net or .org and on a more serious note, wrong address often becomes the destination of confidential e-mails.

2. Try to keep the spellings simple and it can just be better than others.

3. Make it as short as possible as the maximum length should be 3 words or 20 characters.

You should attach a lot of importance to the factors mentioned above, for the domain name of your primary company. You can consider .net sites, hyphens and numbers for the secondary sites, but refrain from using them for the primary company.

Well, as far as websites are concerned, .com extension is the most available one. So, I would suggest that use '.com' as part of your domain name. Finding good '.com' domains is difficult as most have been obtained.

It is of immense importance to clarify that .com, .net, .org actually indicated three different things. .com stands for commercial purposes, .net stands for network purposes and .org stands for non-profit purposes. But, this demarcating line has become fuzzy. Now, dont think about these and outs and choose any of the extensions available for domain names.

Using uppercase and lowercase letters

You can have anything in your domain name except special characters like &, *, #, etc. You can have hyphens as well, and also, it doesnt make any difference whether you use uppercase letters or lowercase letters.

Should my domain name have dash?

Its better for you to remember that you might face a situation where your desired domain name has already been purchased, whereas, the same name is available with a dash. Make yourself familiar with the problems of using dash, although, sometimes it remains as the only option for you.

1) Using a dash in your domain name can be never ideal for communication. Users are likely to end up at a wrong site unless you tell them the proper place to put the dash and they put it perfectly.

2) Dash is often left out by people as it is always difficult to use and uncommon to type.

Price of a Domain Name: You need to know that you have to pay as annual fee ranging from $6 to $50 varying as per the registration service) for your right to use the chosen domain name. But, it is just a rental service without letting you purchase the domain name.

It is your choice whether you wish to use a cheap registrant whose service over a period of time is doubtful. But remember that a saving in the short term might cost you in the long run. You should stress on the access control panel domain when you are registering for your domain. As far as the domain registrars go, many of them permit the webmasters to edit the domain hosting, manage the DNS records, and also widen the domain so that transfer of the domain from one registrar to another becomes easy through the internet, without requiring any support. This gives you a lot of control and freedom as a webmaster. If you have got registered under a particular registrar, you will never want to bear the effect of any mistake incurred by the registrar, if you have settled on the domain for a fair period of time.

So, to prosper properly on this track, make sure of the fact that your domain name is registered bearing in mind all the above-mentioned things. Is there any Problem to let someone else manage My Domain name?

Well, there is not any problem to do so but it is expected that you remain the owner or administrative contact of the account to fight shy of any probable problems in the future. For an instance, you may not be able to edit the information in your domain name setup needed to shift your site files to a new web server in the future. Being not the owner or administrator of the domain name, you cant be able to direct browsers to your sites new location.

As more than 20,000,000 domain names have already been registered, it is indeed surprising if you are satisfied with your domain name. Your choice of your domain name affects your purchasing the domain name. Apart from this, you can be inspired in the future in the future to think about an unregistered name that can be secured. Let me remind you that if you give a suitable mount of money (which you should have in your pocket) to the present owner of the perfect domain name, it is both sensible and wise.

The research on the subject which is expected of you as a marketer will make you familiar with a variety of opinions. You can also be sometimes discouraged by your choice of domain name. Nevertheless, there are two common points.

1. Choosing your domain name at the very outset of your business plan is perfect in a competitive market.

2. Make it first to select once you choose a name.

In fact, register the domain names even if your business plan stands unresolved. GoDaddy is an affordable registrar where you can register it for a cheap amount. In this competitive scenario, you can even sell it in the future if you dont need it. But if you dont register it, you may not get it later on even if you need it!

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