How Tagline Branding Drives Traffic to Your Site

With so many competitor websites out there, drawing in traffic is more important than ever. While proven tactics such as social marketing and link building are essential, other factors play an important role in your success.

“SEO involves a wide range of strategies, but implementing keywords in specific locations on your website can improve your search ranking significantly. When chosen well, an effective tagline can increase your search ranking for that term or phrase.”

Search engine optimization (SEO) is one essential technique that businesses should never overlook. While many businesses utilize some basic SEO strategies, there is one website element that is often overlooked -- the tagline.

What exactly is a tagline? A tagline is essentially a brief message, often ranging between five to eight words, which convey an important message about your business. While some websites use their tagline to convey the purpose or mission statement, many miss the great search optimization potential that taglines present. By placing carefully chosen keywords in your affiliate marketing tagline, you can boost your search rankings and attract more customers to your website.
Reasons Why Tagline Branding Drives Traffic

Creating a tagline seems simple, but it can be challenging to find a concise message that utilizes your target keywords. In addition to appealing to readers and encapsulating what your business is all about, your tagline needs to focus on the targeted search terms that your customers are using to find information on the web.

SEO involves a wide range of strategies, but implementing keywords in specific locations on your website can improve your search ranking significantly. When chosen well, an effective tagline can increase your search ranking for that term or phrase. By increasing your position in search engine rankings, you can attract more traffic to your site and produce greater affiliate sales.

Start by choosing your keywords and phrases carefully. Spend some time using keyword research tools to find search terms that appeal to a large audience. Once you have a good list of potential keywords, start considering ways that these terms can be integrated into your tagline.
Tips For Effective Tagline Branding

Of course, using this technique effectively means more than just stuffing a large number of keywords into your tagline. Your message should be brief, but it should also clearly describe the purpose of your site using just a few targeted search terms.

Business websites will want to keep their taglines professional and formal. Entertainment websites might want to try an irreverent or informal approach.
Start by asking the following questions:

Who is your target audience? How is your website different than the competition? What are the greatest benefits that you offer? What feelings and emotions are you trying to provoke in your audience?

Remember that your tagline should be quite brief. While your unique tagline may not be able to answer each of these questions, a little creativity and planning can help address one or two of these core ideas. Most importantly, your tagline should make use of your chosen keywords with simply repeating what your competitors are doing. Focus on creating a unique tagline with your chosen keywords in order to achieve the best search optimization results.

Once you have created your tagline, it is important to use it effectively in order to maximize your search optimization efforts. Start by using the keywords in your tagline to serve as anchor text leading back to your homepage. The words used within links can have a major influence over search rankings for that specific term. The more links leading to your main page, the better your site will perform in search results.