Wednesday, May 6, 2009

Article marketing is an outstanding strategy

Article marketing is an outstanding strategy for those who seek to grow their internet business without breaking the bank in the process. Article marketing is the online method whereby high-quality, relevant articles are written and submitted to article directories and submission sites.

Those articles enable you to share your knowledge and expertise with prospective patrons. In so doing you establish yourself as an authority on your chosen subject. You also begin to establish a relationship. For more details www.effective-contents.com.This process helps you build many inbound links to your site, which moves you up in search engine results. Higher search engine rankings result in the generation of high-quality traffic. In this article I share 5 tactics to boost your article marketing efforts.

1. Complete keyword research upfront. Complete your keyword research before you ever write a word. You must know the keywords and keyword phrases your targeted clients use to search online when they seek information. Your article marketing then needs to focus on using those same keywords and keyword phrases. The result? Your articles will do extremely well on those searches.

2. Know your competition. Examine your keywords; make sure they are competitive. It is important to understand the competition you face with your keywords. By choosing slightly less competitive keywords you greatly increase the odds of being placed higher in the search results. In fact selecting the right less competitive keywords can mean you rank in the top 10 results, resulting in high volume, highly targeted traffic for your website.

3. Be sure your articles contain high-quality content. Invest the time to create articles of the highest quality. Provide high-quality, relevant content for your readers. Provide the data and details they seek. Share some tips and insider information they can use. They'll certainly appreciate your knowledge and expertise.

4. Create attention-grabbing titles. The importance of interesting, attention-grabbing titles cannot be overstated. For more details www.writing-fast-cash.com.Well-written titles will advance your article open rate, and motivate your prospects to actually open and read your article content. Always remember your reader's time is valuable and your title is the way you prompt them to invest that time in reading your article.

5. Write with your readers in-mind. Most of your readers are busy. They have a limited amount of time available to spend sitting at their computer. They seek accurate, concise information that is easy to read. Remember to use bullets, numbers, and subheadings as an aid to these readers. Also remember that short is better - why take 700 words to say what 400 can adequately convey? Your article marketing results will soar when you focus on providing the highest quality information in the least amount of space.

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