Making it To the Top of the Search Engine Heap

While most search engine optimization is carefully calculated and planned for, more than one site has "accidently" found itself on the top of the heap? How did they do it? A few lucky mistakes- which you can do yourself!

Use the success of others to your advantage.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages. This is a great way to build link popularity for your website.

2. Ask the site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.

3. Submit content to their web site. You could write articles for their site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines and your site's link popularity will soar!

4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.

5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with the site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy!

8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top.

10. Sign their guest book and leave comments. You could leave a short compliment about their site on their guest book. Make sure to include your signature file and link at the end of your message so that you can get traffic back.